Key member of creative team that helped our division reach its’ five-year goal of $100/share stock price and $150 million earnings. Worldwide and North America earnings were achieved in under five years.
Crafted messaging and designed a creative direct mail campaign targeting automotive manufacturers (the packaging mimicked a glove box and required them to open it with surprises inside). This creative marketing initiative outperformed the campaign’s sales goal by 240% in just three months.
Led the marketing strategy to position “safety” as a differentiator for a large potential customer who had safety concerns on their packaging lines, then quickly created a product video as part of a sales process that addressed their specific safety concerns. The video resolved their anxiety and the customer placed a $250K order.
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